SEO is the process of the digital presence to increase visibility for relevant searches. The process starts with relevant keyword research and using these keywords to optimize the contents, website, photos, video, and many others.
For instance, someone in a specific location is craving milk tea. People usually look for answers on Google, Youtube, and any social media platforms. When the user types the keyword, the Search Engine Results Page (SERPs) will give suggestions. And, these suggestions gathered by the SERPs are the one that ranks competitively. But how does it work?
The Essence of Search Engine Optimization
SEO is searched based. It is targeted using keyword-based algorithms, it is customer-focused, and it is measurable. Search Engine Optimization is a perfect marketing strategy because it helps your business to provide solution-based content. Your business can use SEO for:
- Social Media setup
- Contents and ads
- Youtube videos
- E-commerce sites.
To reach potential clients, it is important to use relevant keywords that your target market will search for. Always focus on the pain points of your target market. After that, research and craft insights that will help to solve their pain points. As a result, traffic is being generated because of the relevant content.
The Main Processes in SEO
In assessing SEO, the business can analyze each component of the SEO strategy. By doing this, the business’ digital presence will rank higher, expand the reach, and hit its objectives. But, before that will happen, SEO assessment will able to see which areas of the strategy need improvement. Without good SEO analysis, it will be impossible to improve the business’s ranking in SERPs.
2. Keyword research
Keyword research is pivotal to the success of your SEO strategy. Before coming up with content, you will identify what keywords your audience uses. Based on these keywords collected, you will use these keywords in the content you will be crafting.
The first step in keyword research is to choose good keywords by understanding it’s relevance, authority, and volume. Next is to identify mix and long-tail keywords, see how competitors are ranking using these keywords. Lastly, you will use Google’s Keyword Planner to cut down your keyword list and then use which you think are competitive.
Watch this video to learn keyword research using free tools: Free Keyword Research Tools
3. On-page optimization
On-page optimization is the process of optimizing anything on your on-site. You will optimize your title tags by focusing on one and two keywords only. Another one is optimizing meta description, heading, and many more. An effective on-page optimization shows a website structure that is easy for search engines to crawl and build a sitemap.
4. Off-page optimization
Off-page optimization is a way of optimizing the back end of your site. It focuses on inbound links coming from other websites. In other words, your site will gain confidence when you are using links from other sites with authority.
The role of SEO in the digital marketing of a business is vital. So, to make your marketing strategies effective, incorporation with SEO is a must!
I hope this has been helpful to your freelancing career!
To learn more, click on this video.